Nokian Tyres, Reifen Essen

Unique Exposition for Nokia Attracted Great Attention

In early June, everything revolved around tires in the Essen Exhibition Centre. International fair Reifen Essen is one of the most important exhibition events in the field where manufacturers and distributors present new technologies, innovations and concepts alongside with new products.

In cooperation with Czech PR company DDeM, we designed an unconventional exposition for the Finnish company Nokian with an aim to surprise but also to attract attention of the visitors. Instead of a traditional exhibition with a products display, we created an exposition with a distinct atmosphere. Nokian specializes on winter tires, therefore we tried to evoke the feeling of winter and Finland. Combining glossy and matt materials with lighting, we managed to create a genuine atmosphere accentuated with white trees. The presentation consisted of an entirely multimedia exhibition with six touch screens and a large frameless television.

REIFEN ESSEN, Nokian Tyres